Useful intelligence improves a workflow without asking the user to learn a new one.

Choose a real job to be done

Look for repetitive, language-heavy or decision-support tasks where intelligent assistance can save time or reduce errors.

Keep people in control

Show what the system is doing, communicate uncertainty and make it easy to review, edit and undo important outputs.

Evaluate before launch

Test the feature on realistic examples, measure errors and define clear escalation paths. A beautiful AI demo is not a substitute for reliable product behavior.

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